AI Keyword Suggestions

RankTurn's AI keyword suggestions analyze your business context — your industry, audience, content pillars, existing keywords, competitors, and Search Console data — to generate keyword ideas you might not have thought of. Each suggestion is automatically checked against what you already have so you don't get duplicates, sorted by search intent, tagged for your content mix, and given real search metrics before it lands in your keyword list.

This is the fastest way to fill out a balanced content portfolio. If you'd rather add keywords yourself, see Adding Keywords Manually, or pull from existing rankings with Importing Keywords from Search Console.

Configuring a Suggestion Run

1. Go to the Keywords page.
2. Click Suggest Keywords.
3. In the dialog, review the usage line at the top — it shows how many AI suggestions you've used this month and how many remain.
4. Choose a Relevance Type (Direct, Balanced, or Indirect — see below).
5. Optionally add an Additional Prompt — free-text instructions that apply to this run only (up to 1,000 characters), e.g. "Suggest more product comparison keywords for beginners." This is layered on top of any custom prompt saved in your business profile.
6. Click Generate.

A progress window opens and shows the run as it works through gathering your context, generating ideas, removing duplicates, looking up search volume, and saving. When it finishes, the new keywords appear and your list refreshes automatically.

Each run aims for up to 10 new keywords (and never more than your remaining monthly allowance). RankTurn generates extra ideas and then trims them, so you still get close to the target even after duplicates are removed. If a run turns up only keywords you already have, it finishes with nothing added — and that doesn't count against your allowance.

Relevance Levels

Relevance controls how closely the suggestions hug your core offering, which in practice maps to where in the marketing funnel the keywords sit.

Running a Direct pass first captures quick, high-intent wins; following up with Balanced and Indirect passes widens your reach into earlier funnel stages.

How the AI Uses Your Business Context

The quality of suggestions depends heavily on the signals RankTurn can feed the model. A run draws on:

• Your business profile — industry, business description, target audience, content pillars, target pain points, content goal, strategy notes, and language. See Business Profile to fill these in.
• Your existing keywords — the AI sees every keyword already in your list so it suggests new ideas instead of repeating what you have, and any overlaps that slip through are removed before saving.
• Competitor data — if you've run a recent Competitor Analysis, the AI uses your competitors' top-ranking keywords as inspiration. Otherwise it analyzes the competitor websites listed in your business profile.
• Google Search Console — when Google Search Console is connected, recent query and performance context informs the suggestions.
• Your custom prompt — any standing instructions saved in your business profile, combined with the per-run Additional Prompt.

Your business profile needs a website URL before you can run suggestions — without one, the run stops right away and asks you to add it.

Search Intent & Portfolio Tags

Every suggested keyword arrives pre-classified so you can build a balanced portfolio at a glance.

Search intent describes what the searcher wants:

• Informational — wants to learn something ("how to optimize images for web")
• Commercial — researching before a purchase ("best SEO tools 2026")
• Transactional — ready to buy or act ("buy SEO software")
• Navigational — looking for a specific site or page ("RankTurn login")

Portfolio tags help you keep your content mix varied:

• Topic type — Category, Comparison, Adjacent Problem, Glossary, How-To, Error/Troubleshooting, or Trend. These describe the kind of article a keyword suits (a how-to guide, a comparison, a glossary entry, a problem your audience faces alongside your product, and so on).
• Funnel stage — top, middle, or bottom of the marketing funnel, matching the relevance levels above.

You can filter and sort by these attributes on the Keywords page — see Searching, Filtering, Editing & Bulk Actions.

Search Metrics (Volume, Difficulty & CPC)

Before suggestions are saved, RankTurn adds real search metrics to each one: monthly search volume, keyword difficulty, CPC (the typical cost-per-click in ads, shown in your currency), and how monthly search interest has trended over time — all for your profile's language (Japanese or English). AI-suggested keywords carry the same data as the ones you add by hand, so you can prioritize by volume and difficulty right away. For more on what these numbers mean, see Keyword Metrics, Intent & Quotas.

Monthly Limits by Plan

AI keyword suggestions count toward a monthly quota that resets each calendar month. The limit depends on your plan:

Notes:

• The Free (unpaid) state has no access to keyword generation — an active subscription or trial is required.
• During the 3-day trial, the reduced limit of 30 applies regardless of which plan you trialed.
• During onboarding, you get a one-time preview of up to 10 keywords before you subscribe. Only the keywords actually saved count toward this preview, so a failed or empty run never stops you from trying again.
• To prevent accidental rapid-fire runs, you can start at most 10 runs per minute in a workspace. In practice the monthly limit is the only ceiling you'll notice.

You can see your current usage at the top of the Suggest Keywords dialog, and on your Usage Quotas and Plans & Billing pages. For full plan numbers, see Plan Details.

Tips for Better Suggestions

• Complete your business profile. The richer your industry, audience, pain points, and content pillars, the more relevant the suggestions. A complete profile is the single biggest lever on quality.
• Run a competitor analysis first. A recent analysis feeds real competitor keywords into the model, sharpening the suggestions toward gaps you can win.
• Connect Google Search Console. Real query data grounds suggestions in how people already find you.
• Use the Additional Prompt for one-off steering. Need more glossary terms, or keywords for a specific sub-audience? Type it into the per-run prompt instead of changing your saved profile.
• Mix relevance levels. Start with Direct for high-intent quick wins, then run Balanced and Indirect to broaden your funnel.
• Review before you commit. Suggestions are saved to your list automatically, so prune the ones that don't fit your strategy on the Keywords page.