Business Profile
Set up your business profile so the AI generates relevant, on-brand keywords and articles.
Your business profile is the single most important setting in RankTurn. It tells the AI who you are, what you sell, and who you're writing for — and it directly shapes the quality of every keyword suggestion, title, and article. Spend a few minutes getting it right and every generation that follows benefits.
The profile lives under Settings > Business Profile and is split into two pages:
- Basic Information — your site, market, language, timezone, currency, competitors, and core business facts.
- Content Strategy — the topics, audience pain points, goal, and notes that steer your editorial direction.
Each page has its own Save Changes button. RankTurn warns you before you leave a page with unsaved edits.
Basic Information
Open Settings > Business Profile > Basic Information to configure the foundational facts about your business.
| Field | What it does |
|---|---|
| Website URL | Your site's address (e.g. https://example.com). It is the anchor for AI analysis, the AI Auto-Fill feature, and competitor suggestions. Most fields can't be filled by AI until this is set. |
| Sitemap URL | Your sitemap address (e.g. https://example.com/sitemap.xml). Helps RankTurn understand your site structure for internal linking. |
| Industry | Your business category (e.g. SaaS, E-commerce, Healthcare). Up to 100 characters. Also used to find relevant competitors. |
| Main Product or Service | Your primary offering, in up to 100 characters. Keeps articles centered on your value proposition. |
| Business Description | A fuller overview of what your company does, up to 2,000 characters. Be specific — "We sell project-management software for remote teams" beats "We're a tech company." |
| Target Audience | Who you write for: demographics, job roles, and interests, up to 1,000 characters (a live counter shows your usage). The more detail, the better the AI tailors content. |
| Content Language | The language for generated content — English or Japanese. |
| Timezone | Your working timezone (defaults to Asia/Tokyo). Controls how scheduled and published times are displayed and interpreted across the app. |
| Currency | USD or JPY. Sets the currency shown for cost-per-click (CPC) figures in your keyword data. It defaults to match your content language (Japanese → JPY, English → USD), but you can change it. |
| Custom Instructions | A free-text field (up to 5,000 characters) for any extra guidance to the AI — brand rules, phrasing preferences, or things to always include or avoid. |
This currency only changes how keyword CPC figures are displayed; it does not affect what you're billed. You set your billing details under Plans & Billing.
Competitors
The Competitor Websites field also lives on the Basic Information page. You can add up to 5 competitor URLs. They power competitor-aware features — most notably Competitor Analysis — and help the AI understand your market positioning.
There are two ways to add competitors:
- Add manually — type or paste a competitor URL into the field and press Add (or hit Enter). RankTurn checks the URL, tidies it up, and skips any duplicates. Each added site appears as a card with its icon, name, and a link you can open in a new tab. Click the X on a card to remove it.
- Suggest with AI — click the Suggest with AI button (sparkle icon). RankTurn analyzes your website and industry to propose competitors in a dialog. Review each suggestion's name, URL, and short description, then click Add on the ones you want. This requires a Website URL to be set first.
Once you reach 5 competitors, the add controls are hidden until you remove one.
Content Strategy
Open Settings > Business Profile > Content Strategy to define what makes your content distinctive and where it should point.
Content Pillars
The 3–5 core topic areas your content revolves around. Enter them as tags. For example, a project-management SaaS might use "Remote Work", "Team Productivity", "Project Planning", and "Agile Methodology". Pillars keep your keyword and article suggestions thematically focused.
Target Pain Points
The specific problems your audience is trying to solve, entered as tags. These help the AI frame content around real reader needs rather than generic topics.
Content Goal
Pick the single objective your content is working toward. The choices map exactly to the in-app options:
| Option | Meaning |
|---|---|
| Not Set | No specific goal selected (the default). |
| Brand Awareness | Reach and educate new audiences. |
| Lead Generation | Attract and capture potential customers. |
| Conversion | Drive purchase or sign-up decisions. |
| Affiliate Revenue | Monetize through affiliate-style content. |
Only one goal can be selected at a time. Leaving it on Not Set is fine — the AI simply won't bias content toward a particular funnel stage.
Strategy Notes
A free-text field (up to 5,000 characters) for broader editorial direction — tone, recurring themes, things to emphasize or avoid, or context the structured fields don't capture. This complements the Custom Instructions field on the Basic Information page.
AI Auto-Fill (Suggest with AI)
You don't have to write every field by hand. Most fields can be drafted by AI from your website.
- Make sure your Website URL is filled in on the Basic Information page — the AI buttons stay disabled until it is.
- Look for the sparkle (AI suggest) icon button next to a field — it has no text label, but hovering it shows a "Generate AI suggestions based on website analysis" tooltip — or use the full Suggest All with AI button at the top of the Content Strategy section to fill several fields at once.
- Click it. RankTurn analyzes your website — including pages like your About and existing content — and proposes a value.
- Review the suggestion and edit it before saving. Nothing is committed until you click Save Changes.
On Basic Information, AI can draft your Main Product, Business Description, and Target Audience. On Content Strategy, it can draft your Content Pillars, Target Pain Points, and Strategy Notes. This is especially handy during first-time setup, but you can re-run it any time your site changes.
Tips
- Be specific over generic. "Small-business owners in the US switching from spreadsheets to dedicated accounting software" is far more useful to the AI than "Business owners."
- Set the website URL first. It unlocks AI Auto-Fill and competitor suggestions across both pages.
- Keep both pages in sync. Basic Information defines who you are; Content Strategy defines what you publish. Strong profiles use both.
- Update regularly. The AI reads this profile on every generation, so revisit it as your products, audience, or strategy evolve.
- Use the free-text fields deliberately. Custom Instructions and Strategy Notes are your direct line to the AI for rules that don't fit the structured fields.