Generation Settings
Configure the AI models, writing style, article length, content options, media, and structured data that shape every article RankTurn writes.
Generation Settings control how the AI plans and writes your content. The defaults you set here apply to every new article for this site, and you can still change most of them for an individual article when you generate it.
You'll find these settings under Settings > Generation, organized into a few focused pages:
- AI Models & Style — which AI writes your keywords and articles, plus your writing style
- Content Options — article length and the toggles that shape the body of each article
- Article Media Settings — images, diagrams, and YouTube videos placed inside the article
- Thumbnail Settings — the featured image and its text overlay
- Image Styles — reusable visual styles (covered on its own page)
- Schema.org Structured Data — extra information that helps search engines understand your articles
Each page has its own Save Changes button, and RankTurn warns you before you leave with unsaved edits.
AI Models
On AI Models & Style you choose two models independently:
| Setting | What it controls |
|---|---|
| Keyword Generation model | The model used for keyword analysis and AI keyword/title suggestions |
| Article Generation model | The model used to write article bodies |
Models are grouped by provider — OpenAI (GPT), Anthropic (Claude), and Google Gemini. Recommended choices are marked with a (Recommended) tag. New sites start with Claude Sonnet for both tasks.
Different models have different strengths: some are better at long, in-depth writing, others at concise drafting or keyword analysis. You can mix providers — for example, use Gemini for keywords and Claude for articles.
Availability note: You can choose freely among the available models (GPT-5.4, Claude Sonnet 4.6, Gemini 3.1 Pro) and switch whenever you like. Only experimental models reserved for our team are hidden — the model picker itself is always there.
Writing Style
A writing style is a saved brand-voice guide the AI follows when drafting. You can keep several styles and mark one as active. The active style is applied to new articles.
There are three ways to create a style:
- Create manually — Click Create Style, give it a name, and write a free-text guide (up to 5,000 characters) describing vocabulary, tone, formality, sentence structure, and any terminology rules. You can also start from a built-in template via the Insert from Template menu.
- Style Wizard — Click Generate with AI and answer a few questions; the AI assembles a guide for you. You pick:
- A brand archetype — Sage, Explorer, Hero, Jester, Everyman, Creator, Caregiver, or Ruler
- A reader relationship — e.g. Teacher–Student, Senpai–Kouhai, Friend–Friend, Coach–Client, Expert–Reader, or Colleague–Colleague
- Tone sliders for formality, energy, and humor
- Writing mechanics — sentence rhythm (short & punchy, mixed, long & flowing) and reader expertise (beginner, intermediate, expert)
- Optional reference media to imitate the feel of
- Learn from existing content — Click Analyze from Articles and provide a URL to a page that lists your articles. The AI reads representative articles and drafts a matching style guide, which you can then review and save.
After a wizard or analysis run, the generated guide opens in the create dialog so you can edit it before saving. Each style can be edited or deleted later.
Default Article Length
On Content Options, Default Article Length sets how many H2 sections a new article aims for:
| Option | Approximate scope |
|---|---|
| Short | H2: 2–3 sections |
| Medium | H2: 3–5 sections (default) |
| Long | H2: 5–7 sections |
| Super Long | H2: 8–12 sections |
Super Long is admin-gated and only appears in the dropdown when your account has access to it; standard accounts see Short / Medium / Long.
Content Options
The remaining toggles on Content Options shape the body of every article. They are grouped into Article elements, Quality & SEO, and Links & sources.
When something is On, the AI uses it where it helps; when it's Off, it's left out.
Article elements
| Option | What it does | Default |
|---|---|---|
| Auto-highlight (marker) | Lets the AI add a marker highlight to the single most important phrase per section (used sparingly) | On |
| Auto callout boxes | Lets the AI add tasteful callout boxes where they genuinely help (used sparingly) | On |
| Auto FAQ (accordion) | Adds an accordion FAQ at the end of the article | Off |
| Auto-insert FAQ from search questions | Pulls in the related questions Google shows for your target keyword ("People Also Ask") and adds a matching FAQ section, so the article answers what readers are actually searching for | Off |
| Include Related News | The AI searches recent related news and cites it as references | Off |
| Web Page Screenshots | Automatically captures screenshots of products/services mentioned in the article | Off |
Quality & SEO
- SEO Optimization (on by default) — structures the article and its headings to do well in search.
- Coverage ↔ depth balance — a slider with four levels: Off, Light, Balanced, and Full. It controls how closely the article follows what's already ranking in the search results — covering the subtopics top pages cover and backing up facts (numbers, names, readings) with citations. Off gives the AI the most room for its own original take; Full produces the most thorough, well-sourced coverage.
- Research from foreign-language sources (Japanese-language sites only) — for Japanese articles, draws on overseas (English) sources when the Japanese web doesn't cover a topic well. They're only used when they're a better source than what's available in Japanese. Options: Off, Auto (recommended), Always.
- More natural writing (English-language sites only) — removes formulaic AI-sounding phrasing (filler openers, empty intensifiers, passive voice, em dashes, "not X, it's Y" contrasts) from the body text. Headings, FAQ, and lists are left as they are.
Links & sources
- Auto-insert Internal Links — the AI adds relevant internal links to your other published articles and (when Google Search Console is connected) indexed pages.
- Max Internal Links — the per-article cap for the above (up to 6 by default).
- References section (on by default) — appends a References section listing the sources the article was grounded on. It self-suppresses when there are no verified sources to cite.
An admin-gated external link policy (allowed source categories, preferred/blocked domains) is also available on this page for accounts that have it.
Article Media
On Article Media Settings you control the visuals placed inside the article body.
Inline images
- Generate inline images toggle, plus a Max inline images cap.
- Choose how images are created — let RankTurn generate them with AI (several models are available, such as GPT Image 2, Nano Banana, FLUX, Imagen, Recraft, and Seedream) or use Pexels stock photos.
- Pick an image style (or a saved custom style). With Pexels you can set attribution and search orientation instead.
Diagrams
- Generate diagrams toggle for auto-generated visual explanations.
- Match inline image style — reuse your inline image style for diagrams, or pick a separate diagram style (including a custom one).
- Max diagrams per article. The cap depends on your plan: Standard = 2, Pro = 3. Diagrams are not available on the Text plan.
YouTube embeds
- Insert YouTube videos toggle with a max-count cap.
- Options to prefer official videos and to search across all languages.
Plan note: Image and diagram availability depends on your plan (the Text plan has no image/diagram allowance). See Usage Quotas and Plan Details.
Thumbnails
On Thumbnail Settings you configure the featured image for each article.
- Generate thumbnail toggle (on by default).
- Background — pick a Background Source: Preset Background (built-in backgrounds), Custom Background Image (upload your own image or provide image URLs), AI Image Generation (with an image style and model), or Stock Photo (Pexels).
- Text overlay — when enabled, RankTurn places the title onto the thumbnail. You can control text color, position, size, weight, shadow/stroke, font, and overlay opacity, and choose whether the title is rewritten into a punchier thumbnail headline.
Custom Image Styles
The image-style dropdowns above (inline, diagram, thumbnail) can use a built-in style or a custom style you've saved. Custom styles — including ones that copy the look of a reference image — are managed on their own page. See Image Styles & Custom Styles.
Schema.org Markup
On Schema.org Structured Data you turn on structured data — extra behind-the-scenes information that helps search engines understand your articles. It's added automatically as articles are created. Turn it on with Auto-generate Structured Data.
RankTurn picks the right type of structured data based on each article's content, including:
- BlogPosting — standard article metadata for every article
- FAQPage — when the article has a question-and-answer / FAQ section
- HowTo — for step-by-step guides
You also provide the organization details (name, logo URL, founding date, social profile links) and author details (name, job title, URL, social profiles) used to populate the markup.
Structured data is especially valuable for SEO and for getting picked up by AI answer engines — it helps your content show up in rich search results and in AI-generated answers.