Insights & Competitor Analysis

Insights does the analysis for you. Instead of leaving you to stare at raw numbers, RankTurn reads your real search data and your competitors' rankings, then gives you a short, prioritized list of concrete actions: which titles to rewrite, which page-2 articles to push to page 1, and which keywords your competitors own that you don't.

There are two tools, each on its own page in the sidebar:

• AI Insights — analyzes your own Google Search Console (GSC) data to find click-through-rate (CTR) problems and content gaps.
• Competitor Analysis — uses real search-engine data to discover what keywords your competitors rank for, where you have gaps, and which untapped keywords fit your business.

Both are Pro plan features. See Requirements below.

AI Insights (search-result CTR & content gaps)

AI Insights reads the last 28 days of your Google Search Console performance and sorts it into two prioritized tables. It works entirely from data you already have, so there's nothing to "run" — open the page and the analysis is waiting for you.

To use it, first connect Google Search Console and select a property. If it isn't connected yet, the page shows a notice prompting you to connect it from Google Search Console in your integration settings.

CTR Improvement Opportunities

This table lists queries that get high impressions but a low click-through rate — specifically queries below a 2% CTR. These are searches where you already rank well enough to be seen but aren't being clicked, usually because the title or meta description isn't compelling. Rewriting them is one of the fastest ways to gain traffic without writing new content.

Each row shows:

Content Gap Analysis

This table lists queries ranking on page 2 of search results (roughly position 10–20). These are the highest-ROI targets: a small amount of optimization can lift them onto page 1, where the vast majority of clicks happen. Each gap is scored with a priority of High, Medium, or Low, and shows a Potential clicks estimate — the additional clicks you could expect by moving the query onto page 1.

Columns include Query, Position, Impressions, Clicks, Potential (estimated extra clicks), and Priority.

If either table is empty, it usually means your CTR or rankings are already healthy, or there isn't enough Search Console data yet.

Competitor Analysis (gaps, opportunities, competitor keywords)

You start a Competitor Analysis yourself from the Competitor Analysis page. RankTurn finds out who competes with you in search, pulls real ranking data, and organizes the findings into tabs you can act on.

Running an analysis

1. Make sure your website URL is set in your Business Profile. Without it, the run button is disabled and prompts you to add it.
2. Click Run Analysis (the button reads Re-run Analysis if you already have results).
3. The analysis runs in the background — the button shows Analysis in progress and the page refreshes automatically when it's done. If a run fails, you'll see an error and can retry.

Each completed analysis is saved for a while and then expires; once it does, just run a fresh one. Your monthly usage is shown next to the button (for example, 2/5 analyses used this month). When you reach the monthly limit, the button is disabled until the next month.

The result tabs

• Overview — your competitive landscape at a glance. Four summary cards across the top show Competitors Found, Total Keywords, Keyword Gaps, and Keyword Opportunities. Below them, a card per competitor lists that competitor's keyword count and average position, followed by a stacked Position Distribution chart (Top 3 / Top 10 / Top 20 / Top 50 / Top 100) per competitor.
• Opportunities — keywords that neither you nor your competitors are targeting yet but are strategically relevant to your business. AI analyzes your niche, business profile, and competitive landscape to surface these "blue ocean" keywords, grouped into topic clusters and scored for business relevance and opportunity.
• Keyword Gap — keywords your competitors rank for but you don't. These are the most direct opportunities to close the gap, sorted by opportunity score. You can filter by competitor and search within the list.
• Competitor Keywords — the full keyword list each competitor ranks for. Pick a competitor to explore their entire strategy, sorted by search volume.

Each keyword row carries real search metrics, including Volume (estimated monthly Google searches), Difficulty (0–100, how hard it is to rank), Intent (Commercial, Informational, Navigational, or Transactional), an Opportunity score (0–100), and for competitor keywords an Est. Monthly Traffic figure.

Acting on the results

From both the Opportunities and Keyword Gap tabs you can Add to Keywords — select one or more rows and add them straight to your tracking list, where they become available for title and content generation. Keywords already in your account are marked Added so you don't duplicate them. See Keywords for what happens after a keyword is added.

Requirements

Both pages are Pro plan features. On lower plans the pages show an upgrade prompt instead of the dashboard. For what each plan includes, see Plan Details. Competitor Analysis uses a separate monthly run limit — see Usage Quotas.

Learn more

• AI Insights (CTR & Content Gaps) — Turn your Search Console data into CTR fixes and page-2 content-gap wins.
• Competitor Analysis — Discover competitor keywords, gaps, and untapped opportunities, then add them to tracking.