Competitor Analysis
Discover the keywords your competitors rank for, find the gaps where they beat you, and uncover untapped opportunities for your niche.
Competitor Analysis pulls real search-engine ranking data for the sites competing with you, then turns it into three actionable views: where competitors outrank you (gaps), strategically relevant keywords nobody is targeting yet (opportunities), and the full keyword footprint of each competitor. Add the best keywords straight to your tracking list with one click.
Plan & requirements: Competitor Analysis is available on the Pro plan. It also requires a website URL set in your business profile — see Business Profile. You can run up to 5 analyses per calendar month, and a completed analysis's ranking data is retained for 7 days before it expires.
Running an Analysis
An analysis compares your site against up to five competitors. RankTurn reads the website URL from your business profile (and any competitor domains you've listed there), then queries live search data to build the report.
To start one:
- Open Insights → Competitor Analysis.
- Confirm your website URL is set. If it isn't, the run button is disabled and shows a prompt to set it in Business Settings first.
- Click Run Analysis (or Re-run Analysis if you already have results).
RankTurn works on the analysis for you, moving through three stages:
| Status | What's happening |
|---|---|
| Pending | Your analysis is lined up and about to start. |
| Processing | RankTurn is discovering competitors and gathering their ranking data. The button shows Analysis in progress... with a spinner. |
| Completed | Results are ready. The page updates automatically and shows the analysis tabs. |
While an analysis is running, the page updates itself, so you don't need to refresh manually — the tabs appear on their own once it finishes. If an analysis fails, a message explains why and you can try again.
A few limits to be aware of:
- One at a time. If an analysis is already running, clicking Run simply reconnects you to that one instead of starting a second.
- Monthly quota. The header shows how many analyses you've used this month (for example, 2 of 5). Once you reach 5, the button is disabled until the next calendar month.
Overview Tab
The Overview gives you the big picture of your competitive landscape. At the top, four summary cards report the totals from the latest completed run:
- Competitors Found — how many competing domains were discovered.
- Total Keywords — the total number of keywords found across all competitors.
- Keyword Gaps — how many keywords competitors rank for that you don't.
- Opportunities — how many blue-ocean keywords were surfaced.
Below the totals, each competitor gets its own card showing its keyword count and average ranking position across all the keywords it ranks for. A lower average position means a stronger competitor.
Finally, a Position Distribution chart breaks each competitor's keywords into ranking bands — Top 3, Top 10, Top 20, Top 50, and Top 100 — so you can see at a glance how many of their keywords sit in the high-value, top-of-page positions versus further down.
Keyword Gap Tab
The Keyword Gap tab is the most direct competitive view: it lists keywords that competitors rank for but your site does not. These are the clearest opportunities to close ground.
Each row shows:
| Column | Meaning |
|---|---|
| Keyword | The search term. |
| Competitor | Which competitor domain ranks for it. |
| Competitor Pos. | The competitor's ranking position. |
| Your Pos. | Your ranking position, or Not ranking if you don't appear. |
| Volume | Estimated monthly Google searches. |
| Difficulty | Keyword difficulty (0–100); higher is harder to rank. |
| Intent | Search intent (Informational, Commercial, Navigational, Transactional). |
| Opportunity | An opportunity score (0–100) combining search volume, competitor rank weakness, difficulty, and AI-assessed business relevance. |
The table is sorted by Opportunity (highest first) by default, but every column with a sort control can reorder it. You can also filter by a single competitor and search by keyword to narrow the list. Keywords already in your tracking list are marked Added.
Keyword Opportunities Tab
Where the Gap tab focuses on keywords competitors already own, the Opportunities tab surfaces blue-ocean keywords — terms that are strategically relevant to your business but that neither you nor your competitors are targeting yet. RankTurn's AI analyzes your niche, business profile, and the competitive landscape to find these untapped angles.
Each opportunity carries extra context beyond the standard metrics:
- Relevance — a business-fit score from 1 to 5 (shown as
n/5), labeled from Excellent fit down to Low fit. It reflects how well the keyword matches your business. - Topic Cluster — a theme the keyword belongs to. Related opportunities are grouped into clusters.
- Why — a short strategic rationale explaining why the keyword is worth pursuing (hover to read the full text).
- Opportunity — an opportunity score (0–100) from search volume, competitor rank weakness, and difficulty; higher means a better opportunity.
At the top of the tab, topic cluster cards summarize each cluster with its keyword count and average opportunity score. Click a card (or use the cluster dropdown) to filter the table to just that cluster; click it again to clear the filter. As with the Gap tab, you can search by keyword and sort by any scored column.
Note: Opportunities are account-level and persist across analyses — they don't expire alongside a single analysis's ranking data the way the Gap and Competitor Keywords tabs do. This tab can show results even before your first full analysis completes.
Competitor Keywords Tab
This tab lets you browse the complete keyword footprint of a single competitor. Pick a competitor from the dropdown (each option shows its total keyword count) and explore every keyword it ranks for.
| Column | Meaning |
|---|---|
| Keyword | The search term the competitor ranks for. |
| Position | The competitor's ranking position for that keyword. |
| Volume | Estimated monthly Google searches. |
| Difficulty | Keyword difficulty (0–100). |
| Intent | Search intent. |
| Est. Monthly Traffic (ETV) | Estimated monthly organic traffic the competitor earns from that keyword, based on its position and search volume. |
The list is sorted by Volume (highest first) by default, supports per-column sorting and keyword search, and is paginated (50 rows per page) so large competitors stay easy to browse. Sorting by ETV is a fast way to find the keywords actually driving a competitor's traffic.
Adding Keywords from Results
The Gap and Opportunities tabs both let you move keywords straight into your tracking list:
- Tick the checkbox next to each keyword you want, or use the header checkbox to select all currently shown (and not-yet-added) rows.
- In the action bar, click Add Selected.
- RankTurn copies the keyword along with its volume, difficulty, CPC, and intent into your Keywords list and marks the row Added.
A couple of details worth knowing:
- Duplicates are skipped. If a keyword is already in your list, it's silently ignored — the success message reports only how many new keywords were added.
- Source is recorded. Keywords added this way are tagged with their origin (competitor gap or keyword opportunity), so you can tell where they came from later.
Once added, manage them like any other keyword — see Searching, Filtering, Editing & Bulk Actions — and feed them into Title Generation and Content Generation.
Learn More
- AI Insights (CTR & Content Gaps) — Turn your own Search Console data into opportunities
- Business Profile — Set your website URL and competitor domains
- Keywords — Manage the keywords you've added
- Plan Details — See what the Pro plan includes